Knowledge Economic City is making its first-ever appearance in Pakistan, bringing its vision for life in Madinah to the Saudi-Pakistan Real Estate Expo in Lahore from 21 to 23 October 2026 at Lake City Golf Club. The debut marks a significant moment for Pakistani buyers and investors with their sights set on the holy city, as one of Madinah’s flagship developments reaches out to the Pakistani market for the very first time.
For countless Pakistani families, Madinah occupies a singular place in the heart — a city of faith, tranquillity and belonging that generations have travelled to with devotion. Knowledge Economic City’s arrival builds on strong interest it has already received from prospective Pakistani buyers and investors, a response that reflects both that enduring emotional bond and a growing appetite to explore real estate opportunities in the holy city.
At the exhibition, Knowledge Economic City is presenting its full masterplan, an integrated lifestyle destination that brings together residential communities, hospitality, shopping, dining, leisure and commercial opportunities within a single vision. At the centre of its residential showcase stands Al Alyaa, a community designed to introduce contemporary living rooted in Madinah’s distinctive identity and character.
Dr. Moath Al-Yahya, Chief Executive Officer of Knowledge Economic City, said the company recognises the deep love that generations of Pakistani families hold for Madinah, and that the interest received ahead of its first event in Pakistan shows how personal that connection is. For many families, he noted, a home in Madinah represents belonging, time spent with loved ones, and a connection to pass on to their children — aspirations that the masterplan and Al Alyaa bring together in a connected lifestyle meant to enrich everyday life.
Designed around the needs of residents, visitors and businesses alike, the Knowledge Economic City masterplan connects the places where people live, stay, shop, work and spend time together. Visitors to the Saudi-Pakistan Real Estate Expo are being invited to discover how the development contributes to Madinah’s urban transformation, and to explore residential, investment and partnership opportunities across its portfolio.
Within Al Alyaa, that vision takes shape through homes set among landscaped surroundings, with everyday conveniences close at hand. The community offers families a place to return to, to share with loved ones, and to build new traditions in a city whose meaning carries across generations. Ahead of the exhibition, Knowledge Economic City hosted a dedicated media gathering in Lahore on 20 October, introducing journalists to its masterplan, Al Alyaa and its wider vision — with guests welcomed in the warm hospitality of dates brought from Madinah itself.
Throughout the expo, visitors are meeting Knowledge Economic City representatives, viewing project presentations and discussing development progress, available opportunities and the requirements applicable to prospective purchasers — a direct line between Pakistani buyers and one of Madinah’s most ambitious real estate ventures.
